Google’s Local Pack can open doors for businesses of all kinds – increasing visibility, clicks, and client acquisition. Claiming (or developing) your Google Business Profile listing, optimizing website content, and using local rank tracking tools can all help.
NAP, or name, address and phone number, is an essential element of local SEO. When your NAP appears consistently across the internet, Google becomes more confident that your business is legit.
1. Create a Google My Business (GMB) Listing
GMB listings like Dix Hills feed valuable data directly into Google’s local search and map algorithms, while providing additional features that help potential customers find and connect with you more easily. Attributes like Wi-Fi services, Outdoor Seating or LGBTQ Friendly are excellent ways of standing out among other similar businesses when people search for the services you offer.
Once you’ve claimed and optimized your GMB listing, it is vital to maintain and improve it regularly in order to keep its information accurate and maintain an active presence in local search results.
Be sure to include both your phone number and website address in the “Contact Info” section, along with photos of your storefront, products or other details about your business. Incorporating optimized posts is another great way to engage customers and attract more business; posts could include things such as COVID-19 updates, temporary operating hour changes, product releases or services or special offers.
2. Optimize Your Website
Optimizing your website is key for ranking in both the Google Map Pack (local 3-pack of SERP results) and organic search, regardless of which kind you aim for. Understanding how people search for what products and services you provide is vital to this success.
Idealy, you should create pages on your site dedicated to each city you serve in order to optimize each page for its specific service or industry, while adding relevant keywords and terms.
But creating too many city pages can damage your ranking, so it’s essential that each one only is optimized for one service/industry per location. Furthermore, keyword stuffing must be avoided as excessive city keywords read like spam and can actually cause your rankings to decrease. A keyword research tool like Ahrefs may be more reliable when checking search volumes than searching per city alone.
3. Optimize Your Google My Business (GMB) Listing
Search is a zero-sum game, so optimizing your GMB profile allows you to take control of and own your branded search results and gain more customers. GMB is a free tool that communicates your business details and photos to consumers who search in your local area; it gives your brand an opportunity to impress the consumer at key micro-moments so they’ll remember it over competitors.
Start by choosing an accurate Google My Business category that accurately represents your business. This step is critical, as it allows Google to classify it correctly and show related searches.
Add clear, high-quality photos that show off your storefront and products, along with an engaging company description to attract potential customers. It is best to avoid listing sales or prices, which violate Google My Business policy and could result in its suspension. Likewise, enable messaging so your customers can ask you questions directly or leave feedback regarding their experience with you.
4. Use Social Media
When it comes to local SEO, there are a few best practices you should abide by to increase the visibility of your clinic in its respective city. One is optimizing social media pages with accurate NAP (Name, Address and Phone Number) information which will allow search engines to identify where your clinic resides and display you accordingly in local searches.
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Create unique service area pages for every city you operate in to further boost local SEO. Each of these should provide high-quality, relevant content to that city – for instance a list of local industry gatherings or a calendar of events related to your service.
Make sure that you include contact form tracking on all service area pages so you can monitor how many people completed a call to action in each location. By employing these best practices, you’ll quickly become one of the go-to businesses in your local city and expand its visibility.
